|
|
 | Search engines and your e107 theme
So you are starting to build a new site using the user und search engine friendly cms e107?
Fine, have you already chosed your theme, have you hired a theme designer?
STOP!
You might have already made the biggest mistake for your success with search engines like Google.
Even if I always tell you that content is king, there are some points to be considered before choosing your e107 theme for your news site. You can correct this mistake later, but every change if it is not only changing your css WILL drop your positions for some time.
This infact is not limited to e107 driven sites, but we want good positions fast, dont we?
So if you have already choosen a theme, open up your site, stop guy, I dont told you to do it in your nice colourful IE or firefox window, you are smartass and use safari? Worse also, open up your site in LYNX, now you see your site almost like a bot wiil do. Fuck, where is all your fine content, it is there, scroll down, a there it is.
What happend? The developer of your high class e107 theme is a smart guy! He did everything to make it look nice, he used lot of .js to make it even smarter. He validated it to be valid XHTML and CSS. It is infact. But to get all this nice effects he was in need to overdo. Lots of information goes top, styles, menus etc.
Then when everything is out to the browser the content follows, in good e107 manner head first, but is there everything in the head that should come first, like the menus that actually link to content? I am in doubt!
Novadays designers tent to do everything in css, thats fine if you keep in mind how a page is delivered to the browser, which doesnt mean the individual that is sitting in front of it.
A typical e107 page consist of 3 elements, the header, content, the footer, unfortunally menu areas are rendered to the header or footer, no problem if you keep in mind what should come first.
So if you look at your theme.php the will be something like { MENU=1 } somewhere in the header, { MENU=2 }in the footer section. Fine, if you decide to put your search engine relevant content to your menu1. Do you? I dont think so, you put there the Userlogin, the chatbox if your login is done by the theme, the next fault if not dome properly, this definitely have to be one of the last parts that is send to the browser.
So please think twice before you decide which theme to use, which theme developer to choose, HE else decides if you get that top position in search engines. No later attempt at seo friendly urls will let you make this optimization fault undone!
This is the first of some short articles on search engine optimization for the e107 cms, other will follow.
Author: Gatowlion
About the author:
Gatowlion is a e107 and photoshop addict, he is working as a seo consultant for several firms especially from Bavaria and Berlin in Germany. He publishes his thoughts and Photoshop actions at his private site.
| |
| e107 the search engine and user friendly cms
e107 is a cms written in PHP and using the popular MySql database for storage.
It isa fact that novadays it is not enough to "be in the internet", if you are running a website for your busines or organisation, there will always be competitors. You can of course hire a web designer, a seo, agraphical artist to develop the best site ever. Can you afford the rates? Can you quickly change something on your site?
I doubt, using a cms like e107 you can quickly change content on your site, assured that your layout is not changed. This way visitors and search engines will find what they want.
What makes e107 special is the way it works, it comes with a selection of ready made templates, called theme, it has almost everything realised as plugins, giving your site a clear structure.
Changes and additions to the core are easy.
For a usual business onrientated site you dont have to change anything, just upload the cms to your server, fill the site with good keyword rich content and find some links, you will in most cases rank better than your competitors. Google and co are loving good structured sites, e107 sites are.
If you are in a higher competive market, it will be a good advice to build your e107 in close contact to your search engine optimization specialist or let him do the work.
But you will for sure have your site developed in less time for less money than if you do it the "classic way".
| |
| Search engine and optimization latest whispering
Unlock the Secrets of Successful Websites (PC World) 2 Jul 2009 at 10:38pm Creating a great website and promoting your business via search engine optimization and social media websites can be done in 8 steps. Search Engine Strategies (SES) San Jose Offers Sessions for Search Engine Mar... 2 Jul 2009 at 7:07am SES San Jose Conference on August 10-14, 2009 features fundamentals of search engine optimization (SEO) and pay-per-click (PPC) advertising to educate new entrants to the search engine marketing (SEM) industry (PRWeb Jul 2, 2009) Read the full story at http://www.prweb.com/releases/2009/07/
prweb2598174.htm Search Engine Strategies (SES) San Jose Offers Sessions for Search Engine Mar... 2 Jul 2009 at 7:01am SES San Jose Conference on August 10-14, 2009 features fundamentals of search engine optimization (SEO) and pay-per-click (PPC) advertising to educate new entrants to the search engine marketing (SEM) industry Share Your Way to Better SEO (Search Engine Watch) 30 Jun 2009 at 2:52pm SEO campaigns often become bottled up in silos and never reach their full potential. SEO covers many different areas of your business, so sharing information and strategies across all possible lines is not only preferable, but should be a required part of any engagement. ... Selling SEO Projects Against PPC Campaigns (Search Engine Watch) 30 Jun 2009 at 2:52pm Search advertising is familiar and attractive to budget managers, like a trusted old friend. So how are you going to get some of that PPC budget for your SEO proposal? ... Blogs and Blogging 101, Part 1 (Search Engine Watch) 30 Jun 2009 at 2:51pm Search engines will reward a site that has quality content with good rankings. For many sites, one of the easiest ways to add that quality content on a consistent basis is by starting a blog. ... Top Signs Your Site Isn't Ready for Prime Time (Search Engine Watch) 30 Jun 2009 at 2:51pm Many things have changed in the last few years, but the real foundation for SEO success hasn't changed much at all. Before you put time and effort into the SEO flavor of the day, try the tried and true SEO basics in this two-part series. ... The Clash of Web and Traditional Advertising (Search Engine Journal) 29 Jun 2009 at 3:05pm I don?t usually write columns like this. This one is more philosophical than usual, but I think it?s an important topic for everybody in search and modern advertising and marketing to read and comment on. I want to discuss what I?ve realized is my bias against traditional PR and marketing- in an open-minded way, as one who [...] Check out the SEO Tools guide at Search Engine Journal . The Clash ... Powered By Valuepia.COM
Posted by admin on Sunday 20 January 2008 - 12:20:30 Comments are turned off for this item |   | |
| Online Marketing
More E-Business News View more E-Business news and analysis from Computerworld.com Internet Marketing - Understanding Search Engine Optimization (Turks.US) 2 Jul 2009 at 4:50pm Having your own website on the Internet doesn?t mean that everyone has access to it. Competition is very fierce in the online market and it would take a lot of advertising and marketing to increase your site's online coverage for improved traffic. Bing beats Google to the punch, launches Twitter search by sharon_gaudin@computerworld.com (Sharon Gaudin) 2 Jul 2009 at 4:14pm Microsoft beats Google out of the gate by adding Twitter searches to its Bing search engine. Powered By Valuepia.COM
Posted by admin on Sunday 20 January 2008 - 10:00:10 Comments are turned off for this item | | |
|
|
Welcome
|
|
|
